Marketing 521 - Discussion Assignment Example | Topics and Well Written Essays - 250 words

Marketing 521 - Discussion - Assignment ExampleMoreover, if the employees are made to grok the organization positively, they become motivated to work in the organization increasing their productivity. The management of an organization whitethorn decide on the set and characteristics the organization wants the public to associate it with. When the desired values have been established, they should be translated in to appealing marketing language. The Public relations department should then popularize the values among the employees in the organization before publicizing it eternally.Ethics refer to the moral values and principles that guide a person in decision making (Brenkert, 2008). Several ethical issues exist in the field of marketing. wolfish pricing in developing countries by large corporations to drive out competition is an ethical issue. finished this pricing method, competitors are denied their livelihood by large organizations by being driven out of business. harm fixing is another illegal activity in marketing. This happens when traders conspire to regulate prices of commodities so as to repose at a particular level for their mutual benefits. They manipulate supply and demand so that prices opt their profitability. The consumers are left on the receiving side since they have no choice, but to buy commodities at the misinform